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Only a Game

Patrick Nulty
Riversdale CC

Former Liverpool manager Bill Shankley once said famously "Football is not about life and death. Its much more important than that". While this comment was made in jest, after recent events you could be forgiven for thinking that it was meant literally. Calls to pospone the Leeds match following the shocking murder of two supporters in Turkey fell on deaf ears. This tragedy is symptomatic of a sport that has lost touch with its grass roots and has become dominated by the greed of big business.

From its very beginning football has been the sport of the masses. Thousands of people flock to see their favourite team in action and the emotional ties a supporter has to their favourite club creates a sense of loyalty and camaraderie which cannot be expressed easily through words alone. However professional football has become a victim of its own success and the loyalty of supporters has been exploited time and again by businessmen and profit-driven shareholders who now run most big football clubs.

Seeing the popularity of football, business and especially media corporations like Rupert Murdoch's Sky have turned a sport that for many is an emotional roller-coaster ride, into just a simple business transaction. This can clearly be seen through the rapidly increasing season ticket prices of most of the top clubs, which are now beyond the means of many committed supporters. As well as that most clubs have hyperactive marketing departments which use the loyalty of supporters to sell merchandise bearing the club's name at exorbitant prices. The fruits of this income rarely go into improving the football team, instead it helps fund bonuses for directors and huge dividends for major shareholders. While this may have short term financial benefits for a select few such a situation cannot continue. Many people now feel that coverage of football on television has now reached 'saturation' and the demands placed on the players both physically and psychologically have resulted in a poorer quality football.
To conclude, football is a sport which means so much to people across the globe and therefore its administrators must not allow the link with the ordinary supporter to be broken. If they don't, everything that makes football such a wonderful expression of cultural identity will be lost to the self-serving greed of those who see football as being just another way to line their pockets.

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